Brandon Henry 9/9/26 Brandon Henry 9/9/26

The FIFA World Cup Effect: What $1.7 Billion in Merchandise Teaches Every Brand About Loyalty

Adidas sold 17 million jerseys during the 2026 FIFA World Cup. Four times the 2022 total. $1.7 billion in event-related revenue. Here's what every marketing team can learn from the biggest global branded merchandise moment of the year, and how to apply it right here in DFW.